Propeller

Over the past year, I've worked closely with the Propeller team to lead their website redesign project. The goal was to move away from a custom page-by-page build, and towards a modular system that allowed the in-house team to easily create new content and pages as the business evolved.

The new site is created with only a handful of flexible components, where elements can be seamlessly adjusted, shown and/or hidden as needed. This strategy not only made the site feel consistent yet dynamic, but also allowed the Propeller team to save on resourcing and production costs.