Hi hello, I'm Shelley!
I’m an independent designer with 7+ years of experience across digital design, web design, illustration, motion and print.
As a generalist at heart, I thrive at the intersection of research, strategy and design, where I can create effective human-centred solutions for digital-native brands with ease.
Based in Sydney – Available worldwide (:
My adaptive experience spans across freelance, agency and in-house teams
Freelance Designer
Oct 2022 – Present
UI/UX Designer – eNoah
Oct 2023 – Dec 2023
Senior Designer – The Thoughtful Agency
Jun 2021 – Aug 2022
Graphic Designer – The Thoughtful Agency
Mar 2020 – Jun 2021
Art + Design Assistant – Arc@UNSW
Jan 2020 – Oct 2020
Design Coordinator – Arc@UNSW
Nov 2018 – Jan 2020
Skills that fit seamlessly into any team and every stage of the project
Brand Experience
Visual identity
Logo systems
Brand guidelines
Asset + icon libraries
Templates + application
Art direction
VISUAL DESIGN
Paid social ad creative
EDM newsletters
Lookbooks
Presentations + pitch decks
Print marketing collateral
Merchandise
DIGITAL DESIGN
Web design
No-code web development
UI/UX design
Mobile-first + responsive
Design systems
Motion + video editing
RESEARCH + STRATEGY
Referencing + concepts
Competitive analysis
Trend research
Target audience + personas
Rapid prototyping
User research + testing



























