A collection of paid social ad creative spanning multiple clients, audiences and campaign goals – curated to show how I flexibly adapt creative concepts to different brand applications and visual identities.

When designing for paid social, my foundation is rooted beyond an understanding of the brand, product and content. Rather, it involves comprehension of where the creative sits, how it may be perceived by the audience and its role within the wider marketing funnel. By combining this with design decisions based on past analytics, I'm allowed to optimise for creative diversity in a way that is brand-aligned and performance-driven.

Please Note / The work shown includes a mix of live campaigns, creative concepts and exploratory artwork developed for new business pitches.