Hey

DreamLab!

I'm Shelley – an independent designer creating human-centred solutions for digital-native brands

We actually met 2+ years ago when you were still Skale!

I'd love to show you what I've been up to since then and see if I'm the right fit as your Freelance Creative Lead. Currently based in Sydney, but available worldwide (:

Projects

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Projects

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Selected work from 7+ years of experience with start-ups and SMEs

UI/UX Design

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Tech

Homebuyer Help

Simplifying the way Aussies learn about homebuying

UI/UX Design

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Tech

Propeller

Developing a modular, mobile-first website for long-term scalability

UI/UX Design

•

Fashion

Temple of the Sun

Blending brand-first design with conversion-led functionality

Visual Identity

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Lifestyle

Simple Beautiful Things

Designing a curated brand identity for a thoughtful family business

skills

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skills

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Skills that fit seamlessly into any team and every stage of the project

Brand Experience

Visual identity
Logo systems
Brand guidelines
Asset + icon libraries
Templates + application
Art direction

VISUAL DESIGN

Paid social ad creative
EDM newsletters
Lookbooks
Presentations + pitch decks
Print marketing collateral
Merchandise

DIGITAL DESIGN

Web design
No-code web development
UI/UX design
Mobile-first + responsive
Design systems
Motion + video editing

RESEARCH + STRATEGY

Referencing + concepts
Competitive analysis
Trend research
Target audience + personas
Rapid prototyping
User research + testing

About Me

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About Me

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The next addition to your dream team is a 4-in-1 deal

Creative Director

The one that pulls the entire project together. She's the connection between you, your target audience and where you want your business to be.

Creative Director

The one that pulls the entire project together. She's the connection between you, your target audience and where you want your business to be.

Lead Designer

Extensive experience in Adobe Creative Suite, Procreate and Figma. Our lead designer will be able to bring your digital dreams to life!

Lead Designer

Extensive experience in Adobe Creative Suite, Procreate and Figma. Our lead designer will be able to bring your digital dreams to life!

Design Analyst

Our design analyst loves research and data. She wants a deep understanding of your overall strategy and how her creative can support it.

Design Analyst

Our design analyst loves research and data. She wants a deep understanding of your overall strategy and how her creative can support it.

Intern

Still upskilling and always learning new things on the job. She's our vibe hire and loves to play NYT games, pet cats and dance after work.

Intern

Still upskilling and always learning new things on the job. She's our vibe hire and loves to play NYT games, pet cats and dance after work.

Let's Collaborate!

Let's Collaborate!

Like what you see?
Let's make your client's dreams come true (:

E-mail

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LinkedIn

SHELLEY WANG

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© 2026 Shelley Wang. All rights reserved. All content on this website, including images, text, and designs, is the copyright of Shelley Wang and its clients. No part of this website may be reproduced, downloaded, transmitted, or stored in any form or by any means, without prior written permission from the copyright owner.

SHELLEY WANG

[ GET IN TOUCH ]

© 2026 Shelley Wang. All rights reserved. All content on this website, including images, text, and designs, is the copyright of Shelley Wang and its clients. No part of this website may be reproduced, downloaded, transmitted, or stored in any form or by any means, without prior written permission from the copyright owner.